You can sell a membership with a great workout, but you keep it with a great community. In this session, we’ll unpack how strong community connections can supercharge retention, spark referrals, and set your fitness business apart. Learn how to build a real sense of belonging, personalise the member journey, turn feedback into action, reengage members before they drift, and use authentic storytelling to strengthen brand loyalty. Walk away with practical strategies to foster deeper connections and a stronger, stickier member base.