AUSFITNESS EXPO MELBOURNE
The hype is real! AusFitness Expo brings the festival vibes to fitness, with a massive lineup in 2026.
There’s everything you need to look and feel good, train hard and be your best.
MCEC Melbourne • Saturday 21 & Sunday 22 March.
WHAT'S ON MELBOURNE
DISCOVER, SAMPLE & SHOP
Explore, sample, and shop 100+ of the best fitness and wellness brands — with up to 70% off! Discover new products and grab exclusive show deals from the world’s leading nutrition and fitness brands.
SPECIAL GUESTS
Our 2026 line-up is going to be stacked! Bringing you the biggest names in the fitness world; alongside some of your favourite sporting heroes.
CHALLENGES & FREEBIES
Take on epic fitness challenges and score awesome prizes with non-stop giveaways happening all weekend long!
MUSCLE & MODEL SHOW
ICN VIC presents the Muscle & Model Competition, a celebration of strength, beauty, and athleticism. We’re thrilled to showcase some of the most talented and dedicated athletes in the world.
LEARN MORESTRONGMAN
‘The Asylum’ This isn’t just a strongman competition – it’s an exhibition of strength. This is theatre. This is entertainment. This is where strongman began. Be at the cage and watch pure strength madness unfold.
LEARN MOREPOWERLIFTING
Where strength takes the stage. Over two massive days, the Australian Powerlifting League presents APL Pro — bringing powerlifters from Australia and New Zealand together in a fast-paced, high-energy competition.
LEARN MOREBOXING FITNESS ACADEMY
Step into Boxing Fitness with Olympic bronze medalist Tony Jeffries! Live demos, punch machine challenges, and video showcases give you a hands-on look at world-class training. Don’t miss this ultimate boxing fitness experience!
LEARN MORECROSSFIT® EXPO GAMES
The Expo Games hosts the MastersHQ Victorian Semi Final, where athletes compete for a top-three finish and a spot at the MastersHQ Championship.
LEARN MORESTREETWORKOUT
Get ready for epic calisthenics action as Australia’s top freestyle athletes battle it out in the Street Workout 2026 Powerfree Championship!
LEARN MORESTREETLIFTING
Australian Open 2026 – Asian Championship, Australia’s first internationally affiliated streetlifting competition! Watch elite lifters test their limits over two days of high-powered action.
LEARN MOREKETTLEBELL
Watch athletes compete for the kettlebell crown! Get inspired, pick up some new techniques and see how the champs do it.
LEARN MORETHE PUMP ZONE
Melbourne, are you ready for the return of the Pump Zone? Powered by Gymleco, MaxPump, and Hoist Fitness.
Step in, get a pump, and feel the energy at the show!
PAST SPECIAL GUESTS
Sign up to get the drop on our 2026 special guests!
GET WARMED UP!
Subscribe for access to our Early Bird Ticket Sales, the latest event news, line up announcements and more.
*Pssst, SMS subscribers get extra special deals.
BOOTH & SPONSORSHIP BOOKINGS NOW OPEN FOR 2026
Align your brand with a highly engaged fitness audience of consumers and industry professionals in pursuit of the latest products, apparel, tech, equipment and trends in training and nutrition.
We are accepting new Exhibitor applications for 2026; enquire now to secure your prime location.
LOOKING FOR ANSWERS?
You’ll find them here!
When is the event on?
MELBOURNE
Melbourne Convention and Exhibition Centre (MCEC)
Wurundjeri Woi Wurrung Country, 1 Convention Centre Pl, South Wharf VIC 3006
Dates & Hours
Saturday 21 March – 10am – 5pm
Sunday 22 March – 10am – 5pm
How can I book a stand?
To find out more about exhibiting, contact our sales team today!
How much are tickets?
EARLY BIRD SALE (limited time only from 9 Jan 2026)
1-Day Adult – $20
2-Day Adult – $35
1-Day Child (13-17y) – $20
BOOK ONLINE TO GET PRE-SHOW PRICES:
1-Day Adult – $30
2-Day Adult – $50
1-Day Child (13-17y) – $20
SHOW DAY TICKET PRICES (Purchased on show days):
1-Day Adult – $35
2-Day Adult – $60
1-Day Child (13-17y) – $25
Be sure to purchase your tickets early in case the event sells out. Children 12 and under receive free entry. The venue will not be accepting cash payments.
How do I collect my ticket?
Your e-ticket will be attached to your ticket confirmation email from LUP events, which you will receive immediately after registering online.
Please check your spam folder if you did not receive it.
If you lose your ticket, don’t worry. We will automatically send you a copy 48 hours before the event.
For other ticketing inquiries, please visit our Request Help form for further assistance.
I've lost my ticket. Can I get a replacement?
Please do a search for our ticketing partner ‘LUP’ in your inbox. Alternatively, please check your spam folder as your tickets may have landed there.
You can also have your tickets re-sent to the same email address on your order by completing this form.
We will also re-send all tickets two days prior to the event via email and SMS.
I've bought a 1 day ticket, what day can I come?
The 1-Day ticket will give you access to either Saturday OR Sunday – just show up on the day you want, no pre-booking required!
Do you accept companion cards?
Yes! A complimentary ticket will be given to the companion of a paying customer when a valid companion card is presented.
Please show your companion card at the registration desk on the event day to receive your ticket.
Do I need to purchase a ticket if I'm competing in a sport?
No, you don’t need to purchase a ticket if you’re competing in one of our live sport activations. The association you’re competing with will organise your entry to the Expo.
Do you have any hotel recommendations?
Find all the details you need on our dedicated Hotels & Travel page.
How far is the Exhibition Centre from the airport?
MCEC Melbourne is 22 km from Melbourne Airport, with an average drive time of around 25-minutes.
Where can I park at the exhibition centre?
MCEC Melbourne has an abundance of convenient secure car parking available in the surrounding areas. Nearby options include the South Wharf Retail, Siddeley St, Freeway and Montague Street car parks. To park on-site, Wilson Parking operates a secure underground car park at MCEC that offers a range of flexible rates. Book online before you visit to ensure you’re guaranteed a great spot.
SPONSORS
SUPPORTING PARTNERS
