Get ready for two action-packed days of education, insights, and real-world case studies designed to help you grow, retain, and engage your gym members.
The 2026 education agenda is now live! We’re still adding more speakers in the lead-up to the event, so be sure to check back regularly for the latest additions.
Growth & Revenue Summit
Revenue Beyond Memberships: The operators who cracked the code
Friday 11 September 2026
10:15 am - 10:45 am
Business of Fitness Theatre 1
Marketing & Member Experience Summit
The Cancellation Conversation: Turning members who leave into members who stay
Friday 11 September 2026
10:30 am - 11:00 am
Business of Fitness Theatre 2
Leaders Summit
Culture is the Product: How your internal culture drives your member experience
Friday 11 September 2026
11:00 am - 11:30 am
Business of Fitness Theatre 1
Leaders Summit
Building Leaders From Within: The talent pipeline problem and how to fix it
Friday 11 September 2026
11:15 am - 11:45 am
Business of Fitness Theatre 2
Growth & Revenue Summit
Independent Operators: A peer session for those going it alone
Friday 11 September 2026
11:45 am - 12:15 pm
Business of Fitness Theatre 1
Leaders Summit
Women Leading Fitness: The operators reshaping the industry
Friday 11 September 2026
12:00 pm - 12:30 pm
Business of Fitness Theatre 2
Leaders Summit
Your Programming is Your Product: How fitness directors are turning coaching into a commercial asset
Friday 11 September 2026
12:45 pm - 1:15 pm
Business of Fitness Theatre 2
Growth & Revenue Summit
Pricing Power: How top operators are charging more and retaining more
Friday 11 September 2026
1:00 pm - 1:30 pm
Business of Fitness Theatre 1
Hilarie Legg
National Franchise Manager
Fitness Cartel
Charlotte Pate
Marketing & Communications Manager
BFT
Sam Wiltshire
National Operations Manager – Australia
Lift Brands, Australia and New Zealand
Owen Bowling
Head of APAC at Wexer / Co-founder at Welly
Kevin Huang
Group Chief Financial Officer
Collective Wellness Group
Wellness & Longevity Summit
Pilates as a Growth Strategy: What Operators Need to Know Before Expanding Beyond Traditional Fitness
Friday 11 September 2026
1:30 pm - 2:00 pm
Business of Fitness Theatre 2
Growth & Revenue Summit
Gym Formats of the Future: What the next wave of fitness businesses looks like
Friday 11 September 2026
1:45 pm - 2:15 pm
Business of Fitness Theatre 1
Leaders Summit
High-Performance Leadership: What the Best Operators Do Differently
Friday 11 September 2026
2:15 pm - 2:45 pm
Business of Fitness Theatre 2
Session sponsor
Marketing & Member Experience Summit
The Community Playbook: How to build member loyalty that outlasts price
Friday 11 September 2026
2:30 pm - 3:00 pm
Business of Fitness Theatre 1
Wellness & Longevity Summit
Recovery as Revenue: Building wellness into your gym offering
Friday 11 September 2026
3:00 pm - 3:45 pm
Business of Fitness Theatre 2
Leaders Summit
State of the Industry 2026: The view from the top
Friday 11 September 2026
3:10 pm - 4:00 pm
Business of Fitness Theatre 1
Leaders Summit
Shaping the Future of Fitness
Saturday 12 September 2026
10:15 am - 10:45 am
Business of Fitness Theatre 1
Leaders Summit
The Fitness Director Playbook: Programming, people, and performance under one roof
Saturday 12 September 2026
10:30 am - 11:00 am
Business of Fitness Theatre 2
Growth & Revenue Summit
AI in Your Business: The practical operator's guide to what's worth using now
Saturday 12 September 2026
11:00 am - 11:30 am
Business of Fitness Theatre 1
Marketing & Member Experience Summit
Build Your Brand Before You Need It: Authority marketing for gym owners
Saturday 12 September 2026
11:15 am - 11:45 am
Business of Fitness Theatre 2
Marketing & Member Experience Summit
Organic, Paid, or Partnership? Building a marketing mix that actually works
Saturday 12 September 2026
11:45 am - 12:15 pm
Business of Fitness Theatre 1
Marketing & Member Experience Summit
The Inclusive Brand: How diversity and belonging are reshaping fitness marketing
Saturday 12 September 2026
12:00 pm - 12:30 pm
Business of Fitness Theatre 2
Marketing & Member Experience Summit
Retention is a Revenue Strategy: The member experience decisions that keep people longer
Saturday 12 September 2026
1:00 pm - 1:30 pm
Business of Fitness Theatre 1
Marketing & Member Experience Summit
The 2026 Social Media Playbook For Fitness Businesses
Saturday 12 September 2026
1:15 pm - 1:45 pm
Business of Fitness Theatre 2
Growth & Revenue Summit
The Membership Model Rethink: Subscriptions, casual - what's working in 2026
Saturday 12 September 2026
1:45 pm - 2:15 pm
Business of Fitness Theatre 1
Marketing & Member Experience Summit
Beyond the Race: Turning HYROX Growth Into Opportunity
Saturday 12 September 2026
2:00 pm - 2:45 pm
Business of Fitness Theatre 2
Session sponsor
Wellness & Longevity Summit
GLP-1 and the Gym: What weight loss medications mean for your business model
Saturday 12 September 2026
2:30 pm - 3:15 pm
Business of Fitness Theatre 1
Mairi Thompson
Menopause Exercise Specialist
Body Mind Bones
Dr. Cam McDonald
CEO / COO
Precision Health Alliance / Shae
Chris Barnes
Epigenetic Longevity Strategist
Chris Barnes Wellness
Tahnee Donkin
National Fitness Manager
Genesis Fitness
Nathan Sheldon
National Strategic Account Manager
Matrix Fitness
Marketing & Member Experience Summit
Winning the New Member: What's actually working in acquisition right now
Saturday 12 September 2026
3:00 pm - 3:30 pm
Business of Fitness Theatre 2
