SEPT 19-20 2025 / ICC SYDNEY
Explore the 2025 Business of Fitness Agenda
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Business Operations & Revenue Growth Summit
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Business of Fitness Theatre #1Forget awkward referral attempts. This session teaches you how to build true strategic partnerships with clinics, allied health pros, and local businesses that drive real results, not just logos on a ...
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Business of Fitness Theatre #1The fitness industry is evolving rapidly, and staying relevant is key to long-term success. In this session, we’ll explore how to adapt your fitness offering to meet changing trends and member expecta ...
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Business of Fitness Theatre #1In a competitive industry, your biggest asset is a strong, engaged team, so we're going to tell you how to build one. This panel explores what it really takes to attract top talent, keep them motivate ...
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Business of Fitness Theatre #1Sales has changed, and so has your team. This panel unpacks how to train and motivate modern sales teams, how to communicate effectively in a digital-first world, and how to turn conversations into co ...
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Gym Leaders Summit
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Business of Fitness Theatre #1What does it really take to build a successful gym brand? In this honest and unfiltered panel, top industry leaders share the big lessons behind their biggest challenges, from growth traps to hiring m ...
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Business of Fitness Theatre #1The fitness industry has made real progress in recognising the power, potential, and unique needs of women, both as clients and professionals. But while women make up much of the workforce, they're st ...
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Business of Fitness Theatre #1In this unmissable panel, top leaders from across the sector share what’s really happening on the ground and where they see the biggest opportunities, shifts, and threats. From economic pressures and ...
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Business of Fitness Theatre #1What does it take to go from a one-person brand to a scalable, sellable fitness business? This session reveals the proven five-phase blueprint used to grow companies like Clean Health into global succ ...
Sponsored by Clean Health
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Gym Marketing & Member Engagement Summit
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Business of Fitness Theatre #2You don't need a big budget to build a big reputation. This session breaks down how fitness professionals can utilise free PR to enhance visibility, expand their brand, and establish'themselves as tru ...
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Business of Fitness Theatre #2You can sell a membership with a great workout, but you keep it with a great community. In this session, we’ll unpack how strong community connections can supercharge retention, spark referrals, and ...
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Business of Fitness Theatre #2Ready to take your member engagement to the next level? This session is all about creating epic fitness challenges that get your community excited, keep them coming back, and fuel long-term growth. We ...
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Wellness Summit
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Business of Fitness Theatre #2Recovery is one of the fastest-growing trends in fitness and members are actively seeking it out. This session explores how leading gyms are integrating recovery into their offering, from mobility and ...
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Business of Fitness Theatre #2The fitness and wellness industry is stuck fishing in the same small pond, competing for the same 20% of already-active people, while 80% of the population watches from the shore. In this exclusive se ...
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Business of Fitness Theatre #2As more members seek holistic, lower-impact options, Pilates is emerging as a staple in modern gym offerings. This panel looks at why Pilates is booming, how it complements strength and recovery progr ...
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Business Operations & Revenue Growth Summit
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Business of Fitness Theatre #1Sustainability isn't just a feel-good buzzword ,it's a smart, future-focused business strategy. In this session, Ben Lucas will share how wellness businesses can reduce their environmental impact whil ...
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Business of Fitness Theatre #1There's more than one way to make your gym profitable, because it's not just about getting more people through the door. This panel dives into practical, profitable ways to diversify your revenue beyo ...
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Business of Fitness Theatre #1What do you do when the unexpected hits? This session looks at building resilient operations that can adapt quickly to external shocks, economic downturns, tech failures, or staffing disruptions, with ...
Sponsored by Sales Hero
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Gym Leaders Summit
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Business of Fitness Theatre #1This session lays out the key moves to scale a business that runs without you, when to start planning your exit, and how to build real value along the way. Hear real stories from people who've done it ...
Sponsored by BF Brokers
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Business of Fitness Theatre #1Great gym leadership isn't built in a day, it's built in the daily. This session unpacks simple, high-impact leadership habits that busy gym owners and managers can embed into their routine to boost t ...
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Business of Fitness Theatre #1Most gym managers and independent owners are capable of more; they just haven’t been given the tools to lead at their full potential. This session unpacks the shift from managing tasks to leading peop ...
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Gym Marketing & Member Engagement Summit
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Business of Fitness Theatre #2In gym marketing, there’s no one-size-fits-all strategy - what drives results for one gym might flop for another. In this panel, we dig into the full marketing mix: what’s trending, what’s timeless, a ...
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Business of Fitness Theatre #2What does powerful branding look like and how can we move beyond superficial ideals to celebrate resilience, diversity and genuine empowerment? Join Collective Wellness Group as they share how they're ...
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Business of Fitness Theatre #2You've got them in the door ' now what? This panel unpacks how top gyms build retention-focused onboarding experiences that turn trials into long-term members. Discover what to do (and avoid) in those ...
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Business of Fitness Theatre #2Discover how to turn your gym’s social media into a lead-generating machine. In this session, you’ll learn how to create content that actually connects, build a brand people remember, and spark conver ...
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Technology & Innovation Summit
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Business of Fitness Theatre #2The fitness app marketplace is booming, but with so many options, how do you know what’s actually worth your time and money? In this session, hear directly from leading innovators as they unpack how g ...
Sponsored by 3D Measure Me
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Business of Fitness Theatre #2
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Business of Fitness Theatre #2As fitness technology becomes more advanced, so do the challenges in understanding it. In this session, Graham unpacks the unseen errors, known unknowns, and accidental outcomes that arise when relyin ...
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