Penny Evans is the Chief Marketing Officer at Belgravia Leisure, leading the organisation’s marketing, communications, digital, customer experience, design and programs functions across Australia and New Zealand. With more than 20 years’ experience in leisure, tourism and entertainment, Penny has held senior marketing roles with internationally recognised brands including Merlin Entertainments, Harper Collins, 20th Century Fox and tourism organisations across Australia and the UK.

Known for her strategic, customer-focused approach, Penny has led major brand transformations, digital initiatives, venue launches and growth strategies that drive commercial outcomes while enhancing community impact. She is passionate about creating meaningful customer experiences, building high-performing teams and using data-driven insights to support business growth. Penny is a strong advocate for innovation, inclusion and continuous improvement within the leisure industry.