Peter Day is Entrepreneur, Business Coach for Gym Owners and Marketing Professional with over 14 years experience and is highly regarded in the fitness industry. Peter is a business coach to gym owners where he has helped over 150+ entrepreneurs grow, market, scale, sell and build a profitable business using a systemised approach for the last 4 years with his business The Apex Academy. Peter is also the head of marketing for the World’s largest fitness retreat company, Active Escapes, is the owner of F45 Seaforth, host of the Channel 7 TV Show Search4Hurt and has worked with many other of the biggest brands in fitness both as an athlete or directly and has a wealth of expertise across many areas in the fitness industry.