What does it really take to build a successful gym brand? In this honest and unfiltered panel, top industry leaders share the big lessons behind their biggest challenges, from growth traps to hiring missteps and strategy pivots. Hear what they wish they knew earlier, how they course-corrected, and the decisions that shaped their most successful moves. If you’re scaling a gym or brand of your own, these are the stories (and warnings) you can’t afford to miss.