There’s more than one way to make your gym profitable, because it’s not just about getting more people through the door. This panel dives into practical, profitable ways to diversify your revenue beyond memberships. From protein shake bars and supplement sales to private classes, coaching packages, wellness services, and creative partnerships, hear how top gyms are maximising revenue per member and building more resilient businesses. Walk away with real-world ideas to increase income, make better use of your space, and future-proof your gym with multiple income pillars.