Pricing Power: How top operators are charging more and retaining more
Friday 11 September 2026
1:00 pm - 1:30 pm
Business of Fitness Theatre 1
Premium tiers, dynamic pricing, and value-add strategies that are moving revenue per member without killing retention.
Growth & Revenue Summit
Speakers
Hilarie Legg
National Franchise Manager
Fitness Cartel
Charlotte Pate
Marketing & Communications Manager
BFT
Sam Wiltshire
National Operations Manager – Australia
Lift Brands, Australia and New Zealand
Owen Bowling
Head of APAC at Wexer / Co-founder at Welly
Kevin Huang
Group Chief Financial Officer
Collective Wellness Group