National Franchise Manager / Fitness Cartel
Hilarie Legg
With over 15 years of leadership experience in the fitness, leisure, and franchise sectors, Hilarie is a dynamic and results-driven professional passionate about franchising, driving team performance and having exceptional processes. Currently serving as the National Franchise Manager, for Fitness Cartel. Her diverse career includes multi-site management roles, franchise development and award-winning community initiatives. Hilarie combines business acumen with a people-first leadership style, empowering teams for franchisor and franchisee success.
Growth & Revenue Summit
Pricing Power: How top operators are charging more and retaining more
Friday 11 September 2026
1:00 pm - 1:30 pm
Business of Fitness Theatre 1

Hilarie Legg
National Franchise Manager
Fitness Cartel

Charlotte Pate
Marketing & Communications Manager
BFT

Sam Wiltshire
National Operations Manager – Australia
Lift Brands, Australia and New Zealand