Image
Founder, CEO, Director / EMF
Scott Freeman

Prior to starting EMF, Scott was a Physical Training Instructor (PTI) in the Australian Army. From this background, Scott went on to create Elite Military Fitness (EMF), an outdoor bootcamp, developed around the concepts of providing the military ideals of professionalism, excellent communication, and cleanliness, coupled with high level customer service to the health & wellness industry. Scott started EMF in 2010, moving into his first facility in 2013, and has since grown the business from its inception, achieving remarkable organic growth, successfully creating a product that covers every fitness level and training outcome. EMF now spans across 2 States (QLD and NSW), with 26 sites and another more on the horizon. Being that EMF model 100% owned by Scott and is not franchised, it allows each facility to have its own concept that is carefully designed by Scott with the local customer of that area at the forefront. He is focused on ensuring each facility caters not only to the current market trends but maintains dominance within the industry to bring an elite experience through top-of-the-line equipment and premium builds, ensuring our clients have the best possible training and recovery experience.

I L Y
Save Speaker
Saved Speaker
The Owner Diaries: 5 mistakes I'll never make again (so you don't have to)
Friday 19 September
1:20 pm - 2:05 pm
Business of Fitness Theatre 1
Image
Liz Nable
Founder & Director
Nable My Business
Image
Scott Freeman
Founder, CEO, Director
EMF
Image
Dave Aitchison
CEO APAC
BodyFitTraining
Image
Diana Williams
Founder & Chair
Fernwood Fitness
Image
Richard Peil
Founder & Director
Anytime Fitness Australia