Sam Waller is the Owner and National Franchisor of Stepz Fitness, a 24/7 gym franchise with 26+ locations across NSW, QLD, ACT, and SA. Stepz began as a local concept in 2009, and since acquiring the brand in 2017, under Sam’s leadership, Stepz has evolved from a local fitness concept into a national brand recognised for its hybrid model that combines community-driven group training with the accessibility of a 24/7 gym. The journey hasn’t been without challenges. Stepz has navigated a lawsuit with Adidas, floods, and the COVID-19 pandemic – emerging stronger each time. In 2024, one of its clubs became the first to exceed 1,000 active members, a milestone Sam values more for the community it represents than the number itself. Looking ahead, Sam is steering Stepz toward 100 clubs by 2035, making fitness accessible for over 100,000 Australians, while also innovating cutting-edge digital tools and powerful community initiatives.. His experience spans franchise development, technology integration, and franchisee support systems. His mission is clear: Passionate about creating opportunities for business owners and delivering accessible fitness to local communities, Sam brings a candid and forward-thinking perspective on what it takes to scale in the competitive fitness industry.