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CEO / COM Marketing
Richard Toutounji

For two decades, Richard Toutounji has been driven by a passion for the health and fitness industry, a constant thread throughout his entrepreneurial journey. From owning Australia’s first Private Fitness Studio to founding Lifestyles Corporate Wellness, Meet Your Personal Trainer, and now COM Marketing, Richard has consistently innovated within the health and fitness industry. Alongside his wife Joey, Richard co-founded COM Marketing, dedicated to empowering health and fitness studios across Australia and New Zealand to market and grow their businesses. Their mission is clear: as fitness businesses thrive, their community grows, and the ripple effect contributes to a healthier Australia. Through the award-winning COM Marketing Ninja Program, Richard and his team have helped thousands of fitness studio owners. Richard has also worked with leading fitness businesses to deliver marketing education through webinars and live presentations including Aus Active, Exercise New Zealand, Pilates Alliance Australia, Zipleads, Impact Training, AusFitness Expo, Ignite Fitness Business Events, FILEX and Yoga Australia. A bestselling author and international speaker, Richard is a serial entrepreneur with a passion to help fitness business owners to achieve. With his proven experiences and programs, he strives to create a healthier, happier world. Currently residing on the Sunshine Coast, Queensland, Australia, with his wife and two boys, Richard continues to inspire and make a lasting impact in the fitness industry.

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Organic, Paid, or Partnerships? Experts reveal how to pick the right gym marketing tactics
Saturday 20 September
10:30 am - 11:15 am
Business of Fitness Theatre 2
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Richard Toutounji
CEO
COM Marketing
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Lindy Olsen
CMO, Create Amplify Media
Former Head of Marketing and Digital, World Gym Australia
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Nathan Ruff
Founder
Hoozu
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Mel Tempest
Fitness Business Consultant
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Jessie de Vries
National Marketing Manager
Genesis Health + Fitness
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Mets Analin
Founder & CEO
Titan Fitness
Designing the new member journey for long-term retention
Saturday 20 September
12:15 pm - 1:00 pm
Business of Fitness Theatre 2
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Kurt Juson
Country Manager
ClubWise
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Richard Toutounji
CEO
COM Marketing
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Lauren Mcdonald
APAC Development + Operations Manager
REVL Training
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Brooke Daubney
National Performance & Engagement Manager
KX Pilates
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Scott Hunt
CEO
Fit Your Ability
Social Media Workshop: Creating strong ads on a budget
Saturday 20 September
1:00 pm - 1:30 pm
Roundtable Lounge
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Richard Toutounji
CEO
COM Marketing
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Mel Tempest
Fitness Business Consultant
Instagram reels that reach more people
Saturday 20 September
2:00 pm - 2:30 pm
Roundtable Lounge
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Richard Toutounji
CEO
COM Marketing
Social Media Marketing Calendar 2026
Saturday 20 September
2:30 pm - 3:00 pm
Roundtable Lounge
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Richard Toutounji
CEO
COM Marketing