Felisha has devoted her marketing career towards the fitness industry, shining boutique brands in their best light for over 12+ years. With a background in creative and strategy, her approach bridges the gaps between the strategic, experiential and analytical sides of marketing. Heading The Pole Room’s marketing execution, she has been creating movement and community in masses, with one of Australia’s spiciest fitness brands. Her birds-eye view over boundary-pushing campaigns, rebellious follow-up strategies and community-led events have been integral in turning ‘taboo’ to ‘Tribe” a Tribe, and she’s eager to share the insights with the visitors of the Aus Fitness Expo!