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Founder & Chair / Fernwood Fitness
Diana Williams

In 1989, Diana Williams changed the landscape of health and fitness for Australian women forever. Being an advocate of strength training for women for over 40 years and recognising a need to provide a lack of spaces where women could exercise comfortably and confidently, she opened a makeshift gym in an abandoned school classroom in Bendigo. From this single club, Fernwood Fitness was born. Under Diana’s visionary leadership, Fernwood has grown into a national powerhouse, now with 74 clubs across Australia. As Chair of Fernwood, Diana continues to guide the organisation with purpose and passion, championing women’s health and wellbeing and strength training for women.

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The Owner Diaries: 5 mistakes I'll never make again (so you don't have to)
Friday 19 September
1:20 pm - 2:05 pm
Business of Fitness Theatre 1
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Liz Nable
Founder & Director
Nable My Business
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Scott Freeman
Founder, CEO, Director
EMF
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Dave Aitchison
CEO APAC
BodyFitTraining
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Diana Williams
Founder & Chair
Fernwood Fitness
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Richard Peil
Founder & Director
Anytime Fitness Australia
Leading From The Front: Women in fitness
Friday 19 September
2:15 pm - 3:00 pm
Business of Fitness Theatre 1
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Jen Dugard
MumSafe
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Dani Antonellos
Co-Founder & CEO
Paddo Performance Gym
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Carolyn Morris
CEO
YMCA Victoria
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Diana Williams
Founder & Chair
Fernwood Fitness
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Tori Clapham
Founder
Peaches Pilates