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Managing Director / BravoFit (Planet Fitness Australia)
Danielle Monroy

Danielle Monroy is the Managing Director of BravoFit (Planet Fitness Australia) Her passion is inspiring people to live their best life. As an industry leader, she is committed to bringing fun and affordable fitness to all Australians, breaking down barriers and helping people discover their superpower. Driven by a people-first approach, she leads with humility, passion, and a relentless pursuit of excellence. With over 12 years experience in multi-unit management, she has spearheaded impactful, enterprise-wide initiatives that drive tactical expansion and club-level performance that matters. Her career has been built on delivering substantial growth in national sales, strategic P&L oversight, and innovative approaches to identify and unleash people to deliver their best work. She is particularly proud of establishing the Bravofit culture, rooted by core values of Faith & Grit, 1% Better Every Day, and Guardian of the Gate. Through their peer-to-peer learning initiatives and their commitment to inclusivity, they’re building a community that supports and celebrates each other. Inspired by the principle of Mudita, finding vicarious joy in the success of others — she works to create environments where individuals and teams thrive, embracing the power of shared goals and resilient determination.

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State of the Industry: The view from the top
Friday 19 September
3:10 pm - 3:55 pm
Business of Fitness Theatre 1
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Liz Nable
Founder & Director
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Harry Konstantinou
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Viva Leisure
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Carolyn Morris
CEO
YMCA Victoria
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Richard Peil
Founder & Director
Anytime Fitness Australia
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Danielle Monroy
Managing Director
BravoFit (Planet Fitness Australia)