Brooke brings a practical, people-first approach to designing member journeys that work in the real world, not just on paper. With a background in performance, learning and client experience across both national franchises and boutique studios, she’s driven by the impact we can have on each individual by refining the way we connect, from their first interaction right through to what happens after they leave. Brooke focuses on turning everyday moments into meaningful milestones and helping teams build a culture that keeps people coming back.