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Director & Founder / Flow Athletic
Benjamin Lucas

With over 25 years in the fitness industry, Ben Lucas has worn many hats ‘ coach, trainer, entrepreneur, and industry leader. He co-founded the award-winning Flow Athletic, named one of the top boutique fitness studios globally, and was recognised with the Telstra Start-Up of the Year award. Ben has trained high-profile clients including Elton John and continues to shape the industry through innovation and connection. Most recently, he was appointed Head Coach of the Sydney Marathon in its inaugural year as a World Marathon Major, cementing his place as one of Australia’s most respected fitness voices.

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Embedding environmental sustainability into the business of wellness
Saturday 20 September
11:30 am - 12:00 pm
Business of Fitness Theatre 1
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Benjamin Lucas
Director & Founder
Flow Athletic
Revenue Beyond Memberships: New streams, big impact
Saturday 20 September
10:30 am - 11:15 am
Business of Fitness Theatre 1
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Roger Westerman
CEO
World Gym Australia
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Peter Day
Entrepreneur, Business Coach
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Benjamin Lucas
Director & Founder
Flow Athletic
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Sam Wiltshire
National Operations Manager – Australia
Lift Brands, Australia and New Zealand
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Kevin Huang
Group Chief Financial Officer
Collective Wellness Group