A graduate of UWA, I relocated from Perth to New York where I co-founded Upper Studio. Over four years, we built a global creative agency working with Nike, Chanel, and Louis Vuitton, amongst others. This period shaped my understanding of what makes brands exceptional. Following Upper Studio’s acquisition in 2017, I conceptualised SHELTER as a luxury Australian wellness brand, opening in 2018. Our philosophy “Feels like a spa. Works like a gym” is intentional. Where the industry discusses integrating recovery into fitness, SHELTER integrated fitness into recovery. As Founder, I oversee our wellness flagship combining three boutique studios (Spin, Pilates, Boxing), traditional and infrared saunas, a freshwater ice bath, and an organic juicery at one flagship location. The design and philosophy of SHELTER extends beyond aesthetics. It’s about creating an experience where community, performance, and deep recovery coexist. A discovery that training hard and recovering aren’t separate experiences. They’re one.