As fitness technology becomes more advanced, so do the challenges in understanding it. In this session, Graham unpacks the unseen errors, known unknowns, and accidental outcomes that arise when relying on tech and AI for testing and tracking. Drawing on insights from the development of GPTQA, he’ll reveal how to spot common misinterpretations and turn them into opportunities ‘ boosting performance outcomes, client retention, trainer development, and business results. Walk away with greater confidence in reading data, applying it to programs, and using it to create healthier communities and smarter businesses.