What does powerful branding look like and how can we move beyond superficial ideals to celebrate resilience, diversity and genuine empowerment? Join Collective Wellness Group as they share how they’re disrupting norms, from casting briefs that embrace age, gender, ethnicity, and ability to integrating disability consultants into the creative process. You will walk away with a clear vision on how to ensure respectful and accurate storytelling; inspire marketing teams to craft impactful campaigns that resonate with diverse communities; amplify the brand’s impact and unlock new market opportunities, while building emotional connections with your audience and tackle the “Gymtimidation” barrier.