How to evolve your fitness offering to stay relevant in a rapidly changing market
Friday 19 September
10:50 am - 11:35 am
Business of Fitness Theatre 1
The fitness industry is evolving rapidly, and staying relevant is key to long-term success. In this session, we’ll explore how to adapt your fitness offering to meet changing trends and member expectations. Learn actionable strategies for evolving your programming, whether through new trends, class schedules, or hybrid models, to keep your gym competitive and your members engaged. Get practical tips on balancing innovation with your core offering to ensure your business thrives in a fast-changing market.
Speakers

Tahnee Donkin
National Fitness Manager
Genesis Fitness

Ian D'Andrade
Founder / Owner & Head Coach / Programmer
Never Quit

Daniel Pollard
Lead Partnership Manager- Australia
Les Mills

Edwina Griffin
Founder & Company Director
AtOne, Fitwomen & Fitmum

Declan McGovern
Director
Spartan DEKA Australia, New Zealand & Fiji