Sustainability isn’t just a feel-good buzzword ,it’s a smart, future-focused business strategy. In this session, Ben Lucas will share how wellness businesses can reduce their environmental impact while increasing profitability and deepening community loyalty. From eco-conscious studio operations to sustainable event practices and ethical product choices, you’ll walk away with practical steps to build a wellness brand that your clients respect, support, and proudly share. Because when your values align with your actions, your business becomes magnetic.