The fitness and wellness industry is stuck fishing in the same small pond, competing for the same 20% of already-active people, while 80% of the population watches from the shore. In this exclusive session, Grant Ian Gamble challenges gym owners and managers to break the cycle and embrace bold, practical strategies to grow beyond the obvious. Drawing on deep, lived experience across wellness, fitness, and medical alliances, Grant will share five powerful ideas to unlock growth, loyalty, and longevity in a saturated and shifting market.