AUSFITNESS EXPO MELBOURNE
The hype is real! AusFitness Expo brings the festival vibes to fitness, with a massive lineup in 2026.
There’s everything you need to look and feel good, train hard and be your best.
MCEC Melbourne • Saturday 21 & Sunday 22 March.
GET WARMED UP!
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*Pssst, SMS subscribers get extra special deals.
- AusFitness Expo Melbourne (Public)
- AusFitness Expo Sydney (Public)
- AusFitness Industry Sydney (Trade Only)
- All
2025 HIGHLIGHTS
DISCOVER, SAMPLE & SHOP
Explore, sample, and shop the best in fitness and wellness up to 70% off! Discover new products and grab exclusive show deals from the world’s leading nutrition & fitness brands.
SPECIAL GUESTS
Our 2026 line-up is going to be stacked! Bringing you the biggest names in the fitness world; alongside some of your favourite sporting heroes.
CHALLENGES & FREEBIES
Take on epic fitness challenges and score awesome prizes with non-stop giveaways happening all weekend long!
MUSCLE & MODEL SHOW
ICN VIC presents the Muscle & Model Competition, a celebration of strength, beauty, and athleticism. We’re thrilled to showcase some of the most talented and dedicated athletes in the world.
STRONGMAN
‘The Asylum’ This isn’t just a strongman competition – it’s an exhibition of strength. This is theatre. This is entertainment. This is where strongman began. Be at the cage and watch pure strength madness unfold.
POWERLIFTING
See the strongest athletes on the planet compete to smash records, and bring amazing energy to the show!
DEKA STRONG
Get ready Australia, DEKA STRONG is back! Join us for another round of the ‘Decathlon of Functional Fitness’ and see why functional fitness racing has taken the USA by storm.
CROSSFIT® EXPO GAMES
The Crossfit EXPO Games went off in 2025 and are back bigger and better than ever! This is an official CrossFit® Licensed Event with elite, masters and adaptive athletes competing LIVE at AusFitness Expo.
STREETWORKOUT
Get ready as freestyle athletes push and pull to their limits as they compete to see who will be crowned Streetworkout champion.
STREETLIFTING
National meet for the sport of streetlifting; an exciting event that showcases insane levels of strength, with athletes performing calisthenics exercises with additional weights.
KETTLEBELL
Watch athletes compete for the kettlebell crown! Get inspired, pick up some new techniques and see how the champs do it.
100+ BRANDS UP TO 70% OFF
Discover 100+ of your favourite brands offering expo-exclusive discounts up to 70% off! Your one-stop shop for everything active health, nutrition and fitness.
PAST SPECIAL GUESTS
Sign up to get the drop on our 2026 special guests!
BOOTH & SPONSORSHIP BOOKINGS NOW OPEN FOR 2026
Align your brand with a highly engaged fitness audience of consumers and industry professionals in pursuit of the latest products, apparel, tech, equipment and trends in training and nutrition.
We are accepting new Exhibitor applications for 2026; enquire now to secure your prime location.
LOOKING FOR ANSWERS?
You’ll find them here!
When is the event on?
MELBOURNE Melbourne Convention and Exhibition Centre (MCEC) Wurundjeri Woi Wurrung Country, 1 Convention Centre Pl, South Wharf VIC 3006
Dates & Hours Saturday 21 March – 10am – 5pm Sunday 22 March – 10am – 5pm
How can I book a stand?
To find out more about exhibiting, contact our sales team today!
How much are tickets?
EARLY BIRD SALE (limited time only from 9 Jan 2026) 1-Day Adult – $20 2-Day Adult – $35 1-Day Child (13-17y) – $20
BOOK ONLINE TO GET PRE-SHOW PRICES: 1-Day Adult – $30 2-Day Adult – $50 1-Day Child (13-17y) – $20
SHOW DAY TICKET PRICES (Purchased on show days): 1-Day Adult – $35 2-Day Adult – $60 1-Day Child (13-17y) – $25
Be sure to purchase your tickets early in case the event sells out. Children 12 and under receive free entry. The venue will not be accepting cash payments.
How do I collect my ticket?
Your e-ticket will be attached to your ticket confirmation email from LUP events, which you will receive immediately after registering online.
Please check your spam folder if you did not receive it.
If you lose your ticket, don’t worry. We will automatically send you a copy 48 hours before the event.
For other ticketing inquiries, please visit our Request Help form for further assistance.
I've lost my ticket. Can I get a replacement?
Please do a search for our ticketing partner ‘LUP’ in your inbox. Alternatively, please check your spam folder as your tickets may have landed there.
You can also have your tickets re-sent to the same email address on your order by completing this form.
We will also re-send all tickets two days prior to the event via email and SMS.
I've bought a 1 day ticket, what day can I come?
The 1-Day ticket will give you access to either Saturday OR Sunday – just show up on the day you want, no pre-booking required!
Do you accept companion cards?
Yes! A complimentary ticket will be given to the companion of a paying customer when a valid companion card is presented.
Please show your companion card at the registration desk on the event day to receive your ticket.
Do I need to purchase a ticket if I'm competing in a sport?
No, you don’t need to purchase a ticket if you’re competing in one of our live sport activations. The association you’re competing with will organise your entry to the Expo.
Do you have any hotel recommendations?
Find all the details you need on our dedicated Hotels & Travel page:
How far is the Exhibition Centre from the airport?
MCEC Melbourne is 22 km from Melbourne Airport, with an average drive time of around 25-minutes.
Where can I park at the exhibition centre?
MCEC Melbourne has an abundance of convenient secure car parking available in the surrounding areas. Nearby options include the South Wharf Retail, Siddeley St, Freeway and Montague Street car parks. To park on-site, Wilson Parking operates a secure underground car park at MCEC that offers a range of flexible rates. Book online before you visit to ensure you’re guaranteed a great spot.
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