THE ULTIMATE FESTIVAL OF HEALTH • FITNESS • BODYPOWER

Explore, sample, and shop the best in fitness and wellness up to 70% off! Discover new products and grab exclusive show deals from the world’s leading nutrition & fitness brands.

Our 2026 line-up is going to be stacked! Bringing you the biggest names in the fitness world; alongside some of your favourite sporting heroes.

Take on epic fitness challenges and score awesome prizes with non-stop giveaways happening all weekend long!

ICN VIC presents the Muscle & Model Competition, a celebration of strength, beauty, and athleticism. We’re thrilled to showcase some of the most talented and dedicated athletes in the world.

‘The Asylum’ This isn’t just a strongman competition – it’s an exhibition of strength. This is theatre. This is entertainment. This is where strongman began. Be at the cage and watch pure strength madness unfold.

See the strongest athletes on the planet compete to smash records, and bring amazing energy to the show!

Get ready Australia, DEKA STRONG is back! Join us for another round of the ‘Decathlon of Functional Fitness’ and see why functional fitness racing has taken the USA by storm.

The Crossfit EXPO Games went off in 2025 and are back bigger and better than ever! This is an official CrossFit® Licensed Event with elite, masters and adaptive athletes competing LIVE at AusFitness Expo.

Get ready as freestyle athletes push and pull to their limits as they compete to see who will be crowned Streetworkout champion.

National meet for the sport of streetlifting; an exciting event that showcases insane levels of strength, with athletes performing calisthenics exercises with additional weights.

Watch athletes compete for the kettlebell crown! Get inspired, pick up some new techniques and see how the champs do it.

Discover 100+ of your favourite brands offering expo-exclusive discounts up to 70% off! Your one-stop shop for everything active health, nutrition and fitness.