Founder & Owner / Muscle Republic
Vic Gigliotti

Vic started Muscle Republic in 2013 with no budget, no background in fashion, and nothing but a bag of samples from Bali and a belief that the brand could connect the world through the heartbeat of fitness. After nearly two decades in Sydney commercial and residential real estate, he walked away from a successful corporate career to build something that actually meant something, packing T-shirts by night while closing property deals by day. Today, Muscle Republic ships to over 50 countries every month, employs 50+ people, and carries over 650 products from a 3,500 square metre facility.

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Leaders Summit
Culture is the Product: How your internal culture drives your member experience
Friday 11 September 2026
11:00 am - 11:30 am
Business of Fitness Theatre 1
aus-fitness-industry-speaker-sam-wiltshire
Sam Wiltshire
National Operations Manager – Australia
Lift Brands, Australia and New Zealand
aus-fitness-industry-speaker-mets-analin
Mets Analin
Founder & CEO
Titan Fitness
Sam D'Aquino
Senior People & Culture Business Partner
Viva Leisure
Vic Gigliotti
Founder & Owner
Muscle Republic
Heather Jenkinson
Partnerships Manager
AUSactive
Marketing & Member Experience Summit
Organic, Paid, or Partnership? Building a marketing mix that actually works
Saturday 12 September 2026
11:45 am - 12:15 pm
Business of Fitness Theatre 1
aus-fitness-industry-speaker-felisha-mendoza-mina
Felisha Mendoza Mina
Marketing Manager
The Pole Room
Vic Gigliotti
Founder & Owner
Muscle Republic
Sarah Letts
Head of Creative & Strategic Partnerships
Hoozu
aus-fitness-industry-speaker-richard-toutounji
Richard Toutounji
Director
Meet Your Network