Steff Doney works across KX Pilates and KX Institute, connecting product, education and experience across the broader KX ecosystem.

A Pilates educator, product leader and former multi-site operations manager, Steff brings a practical understanding of how business strategy translates into the everyday experiences of learners, trainers, studio teams and clients. Her work focuses on turning insight into practical, scalable improvements that strengthen capability, consistency, connection and community across the brand.

Steff is passionate about continuous improvement and is always looking for ways to make experiences clearer, more effective and more human. Whether refining a learner journey, supporting trainer capability or strengthening the in-studio member experience, she keeps the needs of all stakeholders front of mind. As an active Pilates instructor, she remains closely connected to the everyday interactions that build confidence, belonging, loyalty and long-term retention.