Scott Capelin has spent 27 years turning fitness studios into an environment that people actually want to walk into. He’s the Founder and CEO of inLIFE Wellness, the Reformer Pilates studio brand he built from a single studio into more than 80 locations across Australia, New Zealand, and the USA — and he’s just getting started. Scott cut his teeth running big-box health clubs with thousands of members before deciding the industry needed something better: no contracts, no intimidation, no ego, just community and results. These days his real obsession isn’t studio count, it’s people — turning everyday instructors and first-time entrepreneurs into thriving business owners through inLIFE’s franchise model. Equal parts operator, mentor and relentless optimist, Scott is proof the best businesses are built by a positive culture, growing from within, and lifting people up. Scott lives in Byron Bay with his wife and four daughters.