Sarah is Head of Creative & Strategic Partnerships at Hoozu, part of the Launchd Group, where she brings together creators, creativity and commercial strategy to build campaigns that drive measurable results.

With 25+ years across influencer marketing, branded content, media, sports sponsorships and partnerships, Sarah has led campaigns across APAC for brands including Starbucks, Crayola, eToro, LEGO, Disney, Nintendo and Universal Pictures, alongside major AFL sponsorship activations connecting brands, clubs, creators and fans.

Her experience spans creator-led campaigns and paid social through to live activations, branded content and sports partnerships, with a focus on turning cultural relevance and creative ideas into genuine commercial outcomes. She also leads and mentors teams working across the rapidly evolving creator marketing landscape.

A founding Guiding Council member of AIMCO, Women in Media finalist and Mi3 podcast contributor, Sarah is passionate about the increasingly powerful intersection of influence, sport, community and commerce.