Priya leads the award-winning Shift 20 Initiative at the Dylan Alcott Foundation. The Shift 20 Initiative works with some of Australia’s biggest brands to increase representation and inclusion of people with disability in advertising and marketing campaigns. Brand partners include Anytime Fitness, Uber, TikTok, ANZ, Tourism Australia and Mecca. Shift 20 has been recognised by global advertising industry bodies such as Effies, LIA, D&AD, Spikes Asia, Mumbrella, AdNews and B&T. 

Prior to joining the DAF, Priya spent nearly a decade working at some of Australia’s top creative agencies. She is passionate about creating work that reflects the diversity of Australia’s people, and giving people from diverse backgrounds the opportunity to see themselves represented in advertising.