Priya is the Shift 20 Initiative Lead at the Dylan Alcott Foundation. The Shift 20 Initiative works with brands to increase and improve representation and inclusion of people with disability in marketing and advertising efforts, and has been globally recognised for the positive impact it is making in shifting perceptions of people with disability. Prior to leading up Shift 20, Priya spent nearly a decade working at creative agencies including Special Group and Cummins&Partners, on some of Australia’s biggest brands including ANZ, Netflix, Virgin Australia, F45, and Pernod Ricard. She is passionate about creating work that reflects the diversity of Australia’s people, and giving marginalised voices an opportunity to see themselves represented in advertising.