Michelle Furniss has spent 25 years doing nearly every job in fitness – selling memberships on the gym floor, teaching Les Mills, managing big-box clubs and owning studios. Then on the supplier side, as GM at Xplor, scaling software and payments globally. Experience and insight across 20k businesses led her to found ScaleFitEngine – commercial advisory specifically for fitness.

Her mission is simple – help fitness businesses find growth. From owner-operators working 60+ hour weeks sweating next week’s payroll, to suppliers breaking into international markets.

A Harvard Business School graduate, advisory board member and advocate for women in leadership, Michelle brings a rare 360 view of the industry – and a genuine drive to see others win.