Michael Cunico is the Senior General Manager of Fitness, Innovation and Projects for Viva Leisure and is responsible for driving the strategic direction of personal training, group exercise and club design across Viva Leisure owned locations. Michael has spent most of his career working directly with club operators, personal trainers, and instructors to maximize their performance and to positively impact members. He has delivered training to thousands of trainers and instructors globally and has been involved with the development and refurbishment of hundreds of health clubs.