I’m the Operations Director at Astute Agency, a Sydney-based premium media and marketing agency.

I started out in high-performance sport as a strength and conditioning coach, working with elite athletes across a range of codes before building my own coaching business. A lot of that business’s success came from something that happened off the gym floor: a deliberate branding and content strategy that took it from a local operation to a recognised name.

That experience is what drew me into Astute, where I work alongside my business partner Vincent to lead the team, build the systems that keep the agency efficient and effective, and steer strategy at a higher level across our client portfolio.

I bring an operator’s perspective to the panel, having sat on both sides of the table – the business owner deciding where the marketing budget goes, and the agency responsible for the result.