Matt Hoo is Director and Co-Founder of 5th Element Wellness, a multi-award-winning boutique fitness and wellness business in Melbourne, built largely through reputation which has at times reached capacity and had to turn prospective members away.

Since co-founding the business in 2013, Matt has led 5th Element Wellness to become one of Australia’s leading independent fitness and wellness operators.

He brings more than 20 years of fitness industry experience across Australia and Asia, with expertise spanning marketing, sales, operations, business strategy, people and culture, and leadership.

Matt also serves on AUSactive’s Independent Business Operators Advisory Group, contributing the perspective of a long-term independent operator. He is passionate about building sustainable fitness businesses, developing great teams, and strengthening the role the fitness industry can play in preventative health.