Kat Hegarty is General Manager at STRONG Pilates, leading operations across the APAC region and supporting the brand’s continued international expansion.

With a career spanning fitness, franchising and commercial operations, Kat brings deep industry expertise and a unique understanding of franchise networks. She began her career at F45, managing APAC network relationships before moving into commercial operations and branded products. As a former F45 franchisee and owner-operator of F45 Torrensville in Adelaide, Kat brings firsthand insight into the challenges and opportunities faced by franchise partners.

Kat joined STRONG Pilates when the business had just 12 operational studios and has helped to scale the brand to 130 locations globally. Today, she leads the APAC headquarters team, overseeing operations that support global functions, network performance and franchisee success.

Passionate about sustainable growth and operational excellence, Kat has built a high-performing team focused on strengthening the STRONG Pilates network and delivering continued year-on-year growth across the region.