Emma Masters has spent 17 years in the fitness and wellness industry, beginning her career as a Group Fitness Manager for Virgin Active across England and Australia, before moving into her own fitness business consultancy and group fitness education. For the last decade she has been presenting at fitness conferences around the world, and for the last eight years has been deep in the boutique studio space, developing programmes and mentoring instructors.

Her current work sits at the intersection of movement and mental health, exploring how somatic principles, breathwork, and mindfulness can be woven into high-energy group fitness settings without diluting the experience. She is director and co-founder of Therapy Fitness, a studio and brand built on the belief that how you feel in a class matters just as much as the physical work you do.