Elaine Jobson is the CEO & Managing Director of BeWell Brands and Jetts Fitness, a board director, keynote speaker, and author of High Performance Through Happy People. With over 30 years of executive experience scaling fitness and wellness brands across Australia, Africa, Asia and Europe, Elaine led the management buyout of Jetts Fitness, returning the brand to private ownership and driving its international expansion. She has been named one of the Top 100 Most Influential Leaders in the global fitness industry, and under her leadership Jetts Fitness has been recognised on the Great Place to Work list for nine consecutive years. Her career has seen her partner with industry icons including Mike Balfour OBE (Fitness First), Sir Richard Branson (Virgin Active South Africa) and Brendon Levenson (Jetts Fitness).