Billie Hutchison is the Marketing Lead at Anytime Fitness, Australia’s largest gym network. With nearly two decades experience in advertising agencies across Australia and the UK, Billie has led strategic and creative work for global brands including IBM, UNICEF, Guide Dogs UK, Virgin Mobile, Toyota, and P&G. Her career has spanned brand strategy, advertising, direct marketing, CRM, and customer experience design — always anchored in a deep commitment to keeping the customer at the centre.

At Anytime Fitness, Billie leads the brand marketing team and national campaign strategy, working closely with media partners and the franchisee network to drive meaningful member engagement and acquisition. She has played a key role in implementing a national marketing calendar and aligning local club activity with broader brand objectives. Most recently, Billie has been proud to partner with Shift 20 to embed disability representation into Anytime Fitness’ marketing — both on screen and behind the scenes — as part of a broader commitment to inclusion and authentic representation.