National Fitness & Member Experience Manager / Anytime Fitness
Ben Richards

Ben has built a 20-year career in the fitness industry, beginning as a Personal Trainer in Surfers Paradise, QLD in 2006. His career progressed into leadership roles with many key industry brands such as Fenix Fitness, Goodlife Health Clubs, Fitness First, Snap Fitness and most recently Anytime Fitness Australia. 

Since 2022, Ben has been the National Fitness & Member Experience Manager at Anytime Fitness Australia, leading initiatives across fitness, training, member experience and innovation throughout the Australian network. Ben has played a key role in driving digital innovation to the member experience and enhancements to the in-club training experience. Anytime Fitness Australia is the largest single brand in Australia with 635+ open clubs and over 785,000 members. 

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Growth & Revenue Summit
Revenue Beyond Memberships: The operators who cracked the code
Friday 11 September 2026
10:15 am - 10:45 am
Business of Fitness Theatre 1
Scott Freeman
Founder, CEO, Director
EMF
Ben Richards
National Fitness & Member Experience Manager
Anytime Fitness
Lee Hanrahan
Viva Leisure
Daniel Tollenaere
CEO
Derrimut Gym
aus-fitness-industry-speaker-steve-grant
Steve Grant
Founder & Director
Gymhub