Over the past four years, Aidan has transitioned from Physiotherapy into the fitness space, growing 4ME Pilates from a single studio to a seven-location network, fuelled by a passion for elevating the calibre of marketing, sales and operations across the industry to grow demand for fitness itself. He believes the “if you build it, they will come” era is over: operators must be loud and proud about who they are, what they do, and the impact they can have. A firm advocate for data-driven decisions, Aidan holds that every touchpoint, every click, every conversion should be considered and intentional to be impactful.