With more than 20 years’ experience across sport and recreation, Adriana is a people-first leader passionate about creating experiences that help individuals and communities thrive.

As Head of Member Experience and Engagement at PCYC NSW, Adriana leads the development of member experience frameworks, service standards and strategic initiatives across a network of 60 clubs, turning organisational purpose into meaningful everyday experiences. 

Her career spans multi-site operations, sales, product growth, program development and member engagement.  She has built sales capability, developed products and programs, driven sustainable growth and improved the end-to-end member journey.

Known for bridging the gap between strategy and frontline delivery, Adriana believes leadership is about bringing clarity, courage and authenticity, challenging the status quo and creating environments where people, teams and communities are empowered to succeed.