Tony de Leede has been involved in fitness and wellness for over 40 years. He has started, built and sold many fitness and wellness businesses, primarily in the US and Australia. His current focus is mainly in the evolution of the wellness industry in its many forms. At one end he owns Gwinganna Lifestyle Retreat which is a high end destination wellness retreat, and at the other end he has launched Club W a community wellness centre that he hopes will provide everyday wellness for everybody.