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Betul Sekendiz
Managing Director,
Fitness Industry Risk Management Consulting
Dr Betul Sekendiz obtained her PhD from Bond University on the Gold Coast in Queensland, specialising in risk management and minimisation of legal liability in the health and fitness industry. Her doctoral research was a catalyst for the Australian Fitness Industry Risk Management (AFIRM) Project funded by the Australian Research Council and industry partners AUSactive (formerly Fitness Australia) and Sports Medicine Australia. Betul is the founder and Managing Director of Fitness Industry Risk Management Consulting (FIRMC) helping businesses mitigate safety and liability risks with evidence informed practicality. Betul`s passion for risk management reflects on her experience as a senior academic, professional and competitive bodybuilder. Betul has been highly cited in the media and has been an expert witness on high profile legal liability cases. Betul is the current Chairperson of the Health & Fitness Industry Standards Council where she plays an active role in the development and review of a suite of standards, codes, guidelines and quality assurance schemes.