13 - 14 APRIL 2024

MELBOURNE CONVENTION AND EXHIBITION CENTRE

Sales Brochure

AUSTRALIA'S BIGGEST EVENTS FOR THE WORLD OF FITNESS

ENGAGE WITH OVER 40,000 FITNESS ENTHUSIASTS & PROFESSIONALS

If you want to build a formidable reputation in Australia's $2.4 billion fitness market, then AusFitness Expo is the place to do it. Covering the full fitness landscape, the events bring together the latest trends, products, and experiences for those who live, breathe or work within fitness and health.

Everything for fitness and health is here under one roof - from cutting-edge fitness equipment and training aids to the latest in apparel, technology, sports nutrition, healthy food and supplements.

Australia's biggest events for the world of Fitness. 40,000+ fitness fans, fitpros and gym owners in the same place at the same time.

ENQUIRE NOW

TO ENSURE YOU MEET THE RIGHT BUYER, AUSFITNESS IS FOCUSED ON DIFFERENT COMMUNITIES:

STRENGTH

  • Weightlifting
  • Powerlifting
  • Bodybuilding
  • Fight Fit
  • Martial Arts
  • Crossfit
  • Sports Modelling

ACTIVE

  • Group Training
  • Functional Fitness
  • Group Fitness
  • Wellness
  • Endurance
  • Running
  • Calisthenics
  • Fitness Racing

INDUSTRY

  • Gym Owners
  • Gym Managers
  • Personal Trainers
  • Fitness Instructors
  • Retailers
  • Councils
  • Schools
  • Sports
  • Defence

REACH, CONNECT AND MAKE SALES

FITNESS ENTHUSIASTS VISITOR DEMOGRAPHICS

REACH, CONNECT AND MAKE SALES

INDUSTRY PROFESSIONAL VISITOR DEMOGRAPHICS

WHY EXHIBIT?

SELL DIRECT TO 40,000 FITNESS PROFESSIONALS AND ENTHUSIASTS

  • Showcase and demonstrate your products
  • Connect with new customers
  • Generate immediate sales
  • Increase brand awareness through promotions before, during and after the show
  • Grow your database and social media following
  • Service and strengthen relationships with existing customers
  • Network with the fitness industry
  • Sampling with immediate feedback

 

MARKETING CAMPAIGN OVERVIEW

AUSFITNESS IS BACKED BY A $1 MILLION MARKETING CAMPAIGN INCORPORATING A RANGE OF PLATFORMS, ENSURING THE DELIVERY OF A HIGH-SPENDING QUALIFIED AUDIENCE.

Key marketing channels include radio, digital and magazine advertising, and ambassador marketing. The campaign also reaches the target market through consistent email communications, social media, direct mail and public relations

 

THE POWER TO INFLUENCE

When it comes to leaving a lasting impression on your customers, nothing beats the power of a live event and human connection. Make an impact with your audience, boost brand awareness, grow your social followers, make sales and drive online business!

Achieve all of this in one hit at AusFitness Expo.

TESTIMONIALS

"THESE EVENTS ARE CRITICAL IN HELPING US MAINTAIN OUR STATUS WITHIN THE INDUSTRY. WE USE THEM TO ENGAGE ALL OF OUR CORE SEGMENTS WITH EXCLUSIVE PRODUCT LAUNCHES THAT EXPLAIN THE DIFFERENT COMPLEXITIES TO EACH OF OUR PRODUCTS.

From an immediate perspective, the returns are consistently above 200% which equates to a much greater figure if the consumer continues to spend with us post these events. The brand awareness we generate is another essential component and added bonus when quantifying ROI."

 

Nathaniel Anthony, Founder & CEO - MUSCLENATION

“IT DIDN’T DISAPPOINT. WE HAD A GREAT SPOT AND THE CROWDS JUST KEPT COMING. DOLLARS THROUGH THE TILL WERE OUTSTANDING AND WE WILL CONTINUE WITH THIS STRATEGY IN 2024 AND BEYOND!”

 

Grant Mayo, Founder & CEO - NUTRITION WAREHOUSE

“IT’S A MUST-DO FOR US AND WE’VE GOT TO BE HERE EVERY YEAR, WE LOVE IT.

From an education segment perspective the demographics these expos deliver are right on the money for us and this, of course, equates to some significant lifetime returns for our business."

 

Daine McDonald, Founder & CEO - CLEAN HEALTH

“FROM A FITNESS INDUSTRY POINT OF VIEW, THESE EXPOS ARE WITHOUT QUESTION OUR MOST SPECIFIC AND SUCCESSFUL MARKETING ACTIVITY.

They are fantastic not only for our core market but also reaching new people! If you are looking to engage people and connect with buyers who actually work in the industry, it's quite simple: you've just got to be here!"

 

Niall Wogar, Founder & CEO - VERVE FITNESS

To learn more about exhibiting, contact our Event Director Shaun Krenz

 

All the big brands under one roof

SUPPORTING & MEDIA PARTNERS