Founded in 2001, Zumba is the largest branded fitness company in the world reporting more than 18 million weekly participants, in 200,000 locations, across 186 countries. Known as “exercise in disguise”, Zumba® blends contagious world rhythms with easy-to-follow choreography, for an effective, total-body workout that feels more like a party than exercise. In 2016, Zumba launched its first non-dance, high intensity workout STRONG Nation®, where music acts as the main motivator.