Successfully Leveraging the Older Adults Opportunity
28 Apr 2023
Business of Fitness
With a growing ageing population, there is a unique opportunity for operators to provide quality programs designed specifically for Older Adults. By developing programs that focus on improving overall health and social connection, you can tap into the potential of this growing prospective client pool, create a loyal membership, establish your business as a community hub and more. Hear from leading operators on how they have forged a path within this market and encouraged more Older Adults to return to health and fitness facilities.