This session will explore how to leverage data and artificial intelligence to personalise and automate the member journey. How operators can use data to increase staff productivity, attract and retain member, and maximize upselling opportunities. Learn about the benefits of a personalised member’s experience and how automation can enhance member satisfaction while streamlining operational processes. Also delve into how Technogym’s platform uses data to inform decision-making and improve business outcomes. Gain insights into how technology can transform the fitness industry and enhance the member experience.