A successful, profitable group fitness business requires investment of time and resources into initial planning as well as continued effort in scheduling, staffing and innovation. Whether your club offers a group fitness as part of an all-inclusive membership or at an additional cost, our expert panel will discuss how they have capitalised on the potential of the group fitness studio in their clubs, including how to encourage more of your existing members into GX classes; increasing the value proposition of your membership with a strong, diverse and innovative group fitness business model; and how to measure the effectiveness of your program. You’ll walk away inspired to elevate the group exercise experience in your club, you will hear about innovative global offerings and reap the member engagement and retention rewards!