Data-driven decision making, and the value of a safe, secure and sophisticated data ecosystem
29 Apr 2023
Business of Fitness
Most sports data points have historically been closely guarded, locked in silos and fragmented, resulting in decisions being made using a vague ‘finger-in-the-air- approach. The consequences of making decisions not backed by data is enormous, not just on a business’s bottom line, but on the health of our nation. In the fight to make global communities move more and improve their health outcomes, ActiveXchange, Experian and Mapbox know first-hand the value in having a safe, secure and sophisticated data ecosystem. Join our panel as they discuss the movement towards data-driven decision making and the simple steps you can take to project and accelerate your business trajectory toward true commercial and social value.