Most sports data points have historically been closely guarded, locked in silos and fragmented, resulting in decisions being made using a vague ‘finger-in-the-air- approach. The consequences of making decisions not backed by data is enormous, not just on a business’s bottom line, but on the health of our nation. In the fight to make global communities move more and improve their health outcomes, ActiveXchange, Experian and Mapbox know first-hand the value in having a safe, secure and sophisticated data ecosystem. Join our panel as they discuss the movement towards data-driven decision making and the simple steps you can take to project and accelerate your business trajectory toward true commercial and social value.